Nokia buys Plazes
Tuesday, June 24th, 2008
Nokia has bought Plazes, a location based activity social networking site. It’s believed that Plazes will eventually become part of the Ovi strategy, and may even get absorbed into Nokia Maps (Nokia Maps is mainly developed by Nokia Location Service, which is the new name for Gate5, who are based in Berlin alongside Plazes’ development team). Plazes itself today is not very mobile friendly (no m.plazes.com, no mobile specific browser support, no windows mobile / symbian clients, although SMS is supported and there is an iPhone client due soon), so it will be interesting to see how quickly Nokia get those things changed. There is a Nokia Internet Tablet client, although we couldn’t even persuade it to login to plazes, let alone interact with the site.
Given Google’s Android phone OS is likely to be including a whole range of Location Based Services from day one when it ships later this year / early next year, if Nokia want to compete they will need to get a Symbian client created quickly, integrate the Plazes solution into their whole suite of online websites, and get new firmwares out for existing phones as well as their new phones (after all, if you can upgrade your current phone to support all the same features as a Google phone, the need to replace your Nokia with a non-Nokia phone will diminish, and keeping their current customers must be key to Nokia over the next few months as Google and Apple release “must have” phones).














