What a difference the contract can make…
Friday, December 7th, 2007
According to the recent Net Applications browser statistics, 0.09% of web usage is via Apple’s iPhone, Windows Mobile managed 0.06%, yet all Symbian Series60 devices only managed 0.01%. What’s interesting is that whilst Apple have shipped over 1 million iPhones this year, Nokia have shipped over 1 million N95s alone, but the iPhone is well ahead of all Symbian S60 devices, not just the N95.
This, I believe, is simply down to the contract - all iPhones sell with an unlimited data contract, in essence encouraging people to use their device online. Although Nokia Symbian and Windows Mobile devices have shipped with data support for many years, many network operators charge so much for data that it’s no surprise people are not using them online (or maybe only via WiFi).
Let’s hope 2008 sees more people buying unlimited data plans to other mobile phones, and we see the network operators, like O2 have done for their iPhone exclusive tariff, actually dropping fair usage limits, and making the plans truely unlimited.
What’s also amazing is that the iPhone has achieved this high level of internet usage with only GPRS/EDGE network speeds - when we see the 3G iPhone next year I suspect there will be even more pressure on the network operators to offer similar tariffs to non-iPhone customers, if only to prevent customers leaving to get the iPhone.



