3UK Research on car journeys
Friday, April 30th, 2010
Sometimes I get interesting emails that are worth passing on, and this one from 3UK is one of those. Promoting their new 3UK In Car WiFi, they have undertaken some research, and come up with the following research:
- 71 per cent of British people believe portable Wi-Fi access in a car, where up to five passengers can connect to Wi-Fi devices, would be useful for work and entertainment while travelling
- Car travel with children is so painful that 54 per cent of British travellers would rather stay home and avoid discovering the UK by road
- What’s worse is that almost 10 percent would rather have root canal therapy than endure car travel with the kids
- The M25 is considered the most tedious motor journey by 40 percent of British people, followed by the M1 (22 per cent) and the M6 (20 per cent)
- 8 out of 10 parents have battled with kids when travelling by car because they get bored or restless if left without entertainment
- 60 per cent would be more likely or would consider travelling in a taxi with Wi-Fi
- One in three British people (34 per cent) would use In-car Wi-Fi for social media purposes and emailing friends, followed by one in five (21 per cent) for work purposes and one in six (18 per cent) to stream online videos (eg BBC iPlayer and YouTube)
Some interesting figures in there, however, the key point is that the 3UK In Car WiFi (using a version of their MiFi device), which was launched at The Gadget Show Live earlier this year (see here), is now available for sale for £59.99, which includes the MiFi device, mains charger, car charger, windscreen holder, and 1GB of data which lasts 30 days. Today you’ll have to head to a 3UK Store, but as from next week they should be available on line in the 3Store too.
This is a very good device, especially for the price, and given this is a PAYG deal, you aren’t forced to keep it running all the time if you literally only want to use it in the car for long family journeys, although I suspect once you / your passengers / the kids start using it, you’ll soon be buying TopUp vouchers every month or two, and given 3UK charge PAYG users the same rate as contract users for Internet access, you aren’t being penalised for going for the PAYG rate.
Permalink









