A few weeks ago, Nikon announced their new 1 System, a compact digital camera system with interchangeable lenses. The new Nikon 1 has two models (at the moment), the J1 and the V1, with the V1 adding an electronic viewfinder (EVF) as well as both having 3″ LCD screens. Nikon have announced the new 1 mount, which means an all new range of lenses to go with these new cameras (although Nikon plan to release an adaptor to allow existing lenses to be used in the future).
Today, there are 4 lenses available:
- 1 NIKKOR VR 10-30mm f/3.5-5.6
- 1 NIKKOR VR 30-110mm f/3.8-5.6
- 1 NIKKOR 10mm f/2.8
- NIKKOR VR 10-100mm f/4.5-5.6 PD-ZOOM
Nikon are claiming this new system is the smallest and lightest range of cameras. In my opinion they are not perfect (it seems the V1 which has the EVF doesn’t have a built in flash), and at £799 for thewith the 10-30mm lens, it’s pushing DSLR territory. However, for me, this is important; the Olympus PEN range (and the new is well worth looking into as well) along with the other Micro Four-Thirds devices haven’t been popular with the semi-pro camera users, but with this move by Nikon, I think these smaller cameras with interchangeable lenses will now get more attention. Even more interesting will be when Canon show their hand and compete in this marketplace (given Samsung, Sony, Panasonic, Olympus and now Nikon are in this segment, Canon can’t be long away from joining in); combining a compact system with interchangeable lenses along with Canon’s own CMOS sensors and they could easily lead this market segment in the same way they lead the DSLR marketplace.