Pure Digital FlowSongs, new radios and Sensia update

August 13th, 2010 Tags: , , , , , , , , , , , ,

Over the last month or so, Pure Digital have been busy.  They’ve launched two new radios, updated the PURE Sensia software, and have now released a new service, Pure FlowSongs, which is a very interesting (and nicely integrated) service for some of their Internet radios…

Firstly, the Pure One Mi (pronounced Me), only costs £34.99, and includes DAB and FM radio, a clear digital display, 16 presets, multi-lingual menus and a USB socket for future updates, and is one of the more compact models they have ever produced.

They’ve also release the Pure Oasis Flow, a weatherproof and splash resistant, rechargeable internet-connected digital radio, costing £169.99, which features DAB and FM radio (as well as the internet radio via Wi-Fi), and should work for up to 15 hours on DAB.  It also supports the new Pure FlowSongs, covered below.

The PURE Sensia update is interesting.  When the radio first launched, I wondered how many additional plugins we would see over time for this device, and whether Pure would be able to continue to support it with new features.  Well, last month, Pure added Picasa support to the Twitter, Facebook and Weather applications already available.  This allows you to login to your online Picasa account and view a slideshow of your online pictures, either in the smaller visual panel, or full screen.  Some photo information can be overlaid on the picture, and you can change the timing of the slideshow, as well as pause it.

However, the most interesting item is Pure FlowSongs, which was announced this week.  This is only available in the UK (as a public beta), and is supported on the following radios:

PURE Sensia, PURE EVOKE Flow, PURE AVANTI Flow, Pure Oasis Flow and PURE Siesta Flow

The new software to support Pure FlowSongs will be released on Monday (16th August) and will allow you to identify, and then purchase any song you hear on the radio.  Importantly, you can be listening to the DAB radio, FM radio, or an Internet radio station (the software is limited to the internet-connected radios due to what happens next, not that the radio source needs to be internet based); the radio will then use a Shazam service (well known for their mobile application to detect what music is being played) to identify the song.  In the case of the PURE Sensia, there is an addition button on the screen (see below) whereas other radios will need a button combination to be pressed.

If you want to use the service, your radio needs to be registered at the Pure Lounge, and you’ll need to provide a credit or debit card to topup your online account, but then you’ll get a free 90 day trial of the identification service (normally £2.99 a year), and if you decide to purchase a song, they will cost an additional 79p to £1.29, and this uses the 7Digital music service.  The purchasing function on the device will be protected by a 4 digit PIN for security.

Once purchased, the song can then be downloaded (as an mp3) to your PC or Mac, but it will also be located within your Lounge account, allowing you to stream the song to your radio too.  Pure Digital also state the songs can be uploaded to an iPod, and have stated the mp3 files are DRM-free, allowing them to be played back on any mp3 device.  When you stream, the mp3 will be 128kbps, but the downloaded files will be up to 320kbps.

The integration of the Shazam service to allow you to identify any music being played is a very powerful extra facility for these radios; over the last year I’ve been impressed with both Pure Digital and Revo for adding support for Last.fm into some of their devices, and I think this ability to identify and even purchase songs adds even more to the experience.  Even better, although not yet available as part of the beta, Pure Digital are looking to enable you to buy whole albums using this method, which is likely to work out better value.


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