Three launch The One Plan

July 2nd, 2010 Tags: , , , , , , , , , , ,

3UK have launched a new phone tariff, The One Plan.  This is a very interesting move by 3UK.  It’s available on all their phones, and they claim it should be big enough for everyone!

The plan (a 24-month contract) comprises:

  • 2000 cross network minutes
  • 5000 3UK3UK minutes
  • 5000 texts
  • 1GB Internet access

Having 2000 cross network minutes was something we first saw on the Apple iPhone 4 plans launched last week, and although none of these values are being stated as “unlimited” (for which we are very supportive), it’s also fair to say that most people will actually have a challenge getting through any of this limits, except maybe the 1GB Internet data, but even that is more generous that many of their competitors (Vodafone offer 500MB with most phones, as does Orange).

This plan will cost from £25 per month (*), depending which phone you get it with, so, for example, the iPhone 4 will be between £35 and £45 depending on the model and how much you pay upfront for the phone.

3UK have also announced that as from July, they will no longer use the word “unlimited”, something Vodafone announced last year (but only for data), and let’s hope this is the catalyst to encourage all networks to remove this misleading term from their marketing and actually compete with each other on quality and measurable quantity.

On top of that, they have massively clarified their old Internet tariffs too.  Since the introduction of the 24month contracts, they offered “unlimited” internet, which was really “only” 500MB.  To start, they will be converting that 500MB into 1GB for all existing customers on Internet Texter 500 or 900 plans and the Internet Talker 900 plan (over the next few months; you’ll get a text telling you what’s happening).  For elder contracts, although occasionally bundled into a deal, the majority of people pay £5 per month to get 2GB of data (at times it was sold as “unlimted” or 1GB, but in most cases it was actually 2GB); now this option still exists today, so people who were on 2GB per month will remain on that; no sly reductions here, and even better, 3UK have confirmed that the customers who are getting 500MB or 1GB free with their new contracts can still pay the £5 per month to add an additional 2GB of data to their contract.

So, it would appear you could take the new One Plan, and for £30, get all those minutes listed above and have a total of 3GB Internet allowance per month too!

Yet again, 3UK are leading on their tariff options, and these internet options make 3UK a very realistic option for many.

(*) We should point out that at the time of writing, the One Plan seems to cost at least £28 buying the cheapest phone, so although in time it will be offered for £25 with certain mobiles, it seems to cost a little more right now. The £25 per month option is for the SIM only 12 month option, offering the same level of contract, but for just £25 per month, and only on a 12-month contract.

So, looking at some popular phones right now, these are all free on a 24-month One Plan contract, with a monthly cost:

Given the phone is free, these are all very good value, especially given the amount of service you are buying.  The Internet Texter and Internet Talker plans still exist for those who don’t need this amount of minutes / texts.

As always, these offers are available from the 3Store.


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