When unlimited means unlimited

June 4th, 2010 Tags:

Vodafone square logo

Vodafone seem to be leading the way in terms of the word “unlimited”.  Last year they stopped using “unlimited” in all marketing concerning their data allowance (unfortunately they are now enforcing the 500MB limit instead of just having the limit stated in the paperwork; see here), but they have now just announced that in terms of “unlimited texts” they actually mean that.  The statement reads:

“Unlimited texts are now available On all handset contract deals, texts will not be capped at 3000 but will be truly unlimited.”

It’s not clear whether this is retrospective, or only applies to new contracts, but it’s nice to see that at least with Vodafone they are nearly at the position where if they say “unlimited”, they actually mean it!

Of course, there can’t be many people who send more than 3,000 texts a month, but at least for those that get close to that limit they can now continue in the knowledge that they won’t be charged for going over the limit.

I wonder if this is the first move towards a truly “unlimited” package being announced by the networks…


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