Firstly, in a move we are fully supportive of,has announced that as of 1st December, all marketing must refer to their mobile internet service as “500MB of mobile internet data”, and will no longer use the wording “unlimited mobile internet”. This is a very positive step, and we welcome the change, and hope this drives all other UK networks to adopt the same attitude. Here at we’ve been careful to lay out the true figures for some time, but it’s nice to see the change being applied across all marketing activities.
Of course, given that competitors such asoffer 1GB for the same money (or less), it would be nice to see their offering increase, but at least they are starting to offer a level playing field and allow the consumer to be able to choose their level of service knowing exactly what they are buying.
However, in an equally positive move,is making their mobile internet service completely free tomorrow (Friday 27th November 2009); this is only from mobile handsets, but whether you have a PAYG or Pay Monthly contract, you can surf the internet directly from the phone, and it won’t cost a penny. Equally, if you already pay for mobile internet on your phone, then any usage tomorrow will not eat into your data allowance.
Interestingly, we note it’s exactly three months since last offered mobile internet free on a Friday; we can only hope that find their network is able to cope, and can open up free / inclusive mobile internet to even more people as standard.
Well done to!