Integration; one of the key driving forces behind the establishment of UK Gadgeteer, and Upcoming have released a new feature which seems to offer just that.  In case you’ve never heard of them (and although there’s not been much innovation coming from them recently, we’d be surprised if you’ve never heard of them…) Upcoming offer an ability to find out about, and confirm your attendance at events up and down the country (actually, all around the world).

Some organisations, like OpenStreetMap use Upcoming to help organise some of their events, and to help get a guide to the number of likely attendees, whereas for others, Upcoming is a form of Social Networking site, but based around events, and not people.

To improve the experience, and to offer something new, Upcoming announced a new feature this week; they can now take the details from your Pandora (US-only site), Last.fm and iTunes accounts, and extract the music artists you listen to.  Then, it will store this information as part of your profile, and should any of your musical artists be performing in your local area, Upcoming will notify you of the event.

Now, to some degree, Last.fm already has event information built into their offering, but it’s nice to see Upcoming happy to reach out to other sources to pick up information to improve their own service.

If you don’t have an Upcoming account (you can use your Yahoo! account to login) then personally we feel you may be better sticking with using Last.fm’s event functionality, but if you do have an account, login, let it find your artists, and see if the new feature is useful to you.

Some content and the screenshot courtesy of Lifehacker.

This entry was posted on Wednesday, November 25th, 2009 at 9:33 am and is filed under Gadgets. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.