3UK have announced today that they are looking for a small number of exclusive ad partners who will be able to display ads within the Mobile Broadband dashboard, the software used to connect their USB Modems to their network.  They have stated they have over 1 million users, and hence there will be over 30 million advertising impressions every month.  As they state each advertiser will be getting 1 to 3 million impressions, it would appear they are looking for around 10 advertising partners.

Apparently brands such as VW, Suzuki, Kia, Peugeot, Mazda, Honda and Land Rover have placed adverts on 3Austria’s dashboard in the past.

This presumably will bring in additional revenue to 3UK, but we see no mention of plans to reduce costs, or offer the consumer anything in return for being presented with ads…

This entry was posted on Thursday, July 16th, 2009 at 2:35 pm and is filed under Gadgets. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.