Yesterday TomTom launched their new HD Traffic service in The Netherlands. This High Definition traffic service uses raw, anonymous GSM signalling data made available through the partnership between TomTom and Vodafone. This data is merged with existing traffic sources to deliver the world’s most advanced traffic data.

This unique new way of supplying customers with accurate and precise traffic information, using anonymous, aggregated mobile phone data, sets a new industry standard and revolutionises the way drivers plan their daily journeys. Users receive up to five times more traffic updates so they are better informed about the traffic situation on their route and receive more accurate travel and arrival times.

In addition, HD Traffic covers at least ten times more roads in the Netherlands, so drivers know in advance that the alternative route they take is actually a smarter option, thus avoiding any unnecessary delays. TomTom has entered into a partnership with mobile network operator Vodafone in The Netherlands and in the United Kingdom for the supply of the anonymous GSM signaling data. Vodafone’s international footprint, strong brand, innovative power and the best mobile network in the industry makes it a true and reliable partner for TomTom and its users.

The ONE XL HD Traffic comes with integrated HD Traffic, using a built-in SIM card to automatically set up a LIVE connection to the TomTom HD Traffic Centre. The TomTom ONE XL HD Traffic comes with a 12 month introductory subscription to HD Traffic included. After that, you decide if you want to subscribe at the fixed, low cost fee (€9.99 per month in NL, which includes the data connection as well as the traffic service). No hidden charges, no mobile tariffs and no nasty surprises.

TomTom expect to launch this HD Traffic service in the UK in 2008.

This entry was posted on Tuesday, November 13th, 2007 at 7:32 pm and is filed under Gadgets. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.